If you’ve ever strolled the streets of San Fran, Manhattan or any number of other global metropoli, you’ve seen the BNE guy’s work. It’s pretty basic: Put “BNE” in all-caps Helvetica Neue Condensed, black on white. Multiply times 100,000 or so. Travel around the world, affix to stop signs, parking meters, streetlight poles, etc. Wait for people to get curious.
We started seeing the BNE stickers around SF in 2006 or thereabouts; the perpetrator would get slap-silly on entire blocks of meters in the Tendernob. Someone working for Gavin Newsom noticed it soon thereafter, and the mayor caught a few headlines — and, more significantly, contributed to the BNE guy’s murky legend — by putting a $2,500 bounty on his head. Nobody managed to collect, stickers kept going up, and the artist’s identity remained an enigma.
Then, news broke earlier this month that the guy behind BNE was setting up for a show in Hell’s Kitchen. The Paper of Record scored an unprecedented interview with the alleged artist and managed to reveal next to nothing about him. We took matters into our own filthy hands. NYC ad agency Mother, underwriting the show at its new warehouse on 11th Ave. and West 44th, tried to play up the show’s import by making it an exclusive “who do you know” deal, complete with a tight guest list we managed to weasel onto. For all the frills — dance floor, DJ, pretty people, free booze galore — the show felt uninspired: The artist’s trademark, predictably, dominated the landscape in varying forms, the most evocative of which was a 15-foot-tall block-graf rendering running the length of the north wall. Most of the other pieces commented on the alleged artist’s announced desire to rival the visibility of multinational brands. (He told the Times that “I don’t see other graffiti writers as my competition anymore. Now I’m going up against the Tommy Hilfigers, Starbucks, Pepsi. You have these billion-dollar companies, and I’ve got to look at their logos every day. Why can’t I put mine up?”)
Take it away, photos and video:
